Bolt prides itself as one stop hardware store where you can find all you need despite of being new to the market. The store carry around 20,000 products and over 80,000 are available via online shopping. They offer global and local brands where customers can find their choice of brand to an specific item. The brand was looking for an identity that would communicate Bolt as one stop hardware store. The identity was flexible enough to be used across all media. The Logo is active and can be dissected to create familiar symbols to convey the brand message. "Your" was added to the line " Your One Stop Hardware Store" to talk in a very personal manner. The look is bold, contemporary and memorable, while staying true to its value and strengths. The use of typography being bold and powerful, subtly connects the brand as well built store that consumers can trust for their hardware needs.