Wolftrans is a moving company situated in the colossal business hub of Poland. Having been in the moving industry for over 40 years, it needed to have a strong icon, typography, and color that would make the brand stand out in the market, and capture the eye of consumers. The overall goal was to create a strong and powerful visual identity that would represent the brand’s services and ethic while being relatable in the present and even in the future. Obviously, the wolf icon is the most suitable market that would depict Wolftrans’ services. The symbolism of a wolf’s guardianship, ritual, loyalty, and spirit, transcribes the vision and mission of the team. The strategic choice of color was not only meant to get the attention o sf the people, but to be highly distinct at any time of the day. Combining all these gives the market the impression that with Wolftrans, their packages are well taken care of. Wolftrans. The Beast Delivery Service.